Over the past few months, some of the Realmac team have been busy working on something new. It's something that we've wanted for a little while.

Today we're officially announcing a new app, we call it: Analog.

Over the last few months, we've released a series of teaser videos over at getanalogapp.com - If you haven’t seen them yet, I'd recommend you watch them in order:

Our digital cameras allow us to take pin-sharp photos, but lack the character that film (and processing) brought to early photos. That's where Analog comes in: to give our clinical digital photos some soul - with noise, light-leaks, retro looks and awesome borders all just a click away.

We're busy wrapping up Analog and hope to have it available exclusively on the Mac App Store sometime this month.

In the meantime if you want to be the first to know when Analog is available, be sure to follow @analogapp and @realmacsoftware on Twitter.